瑞士乐信国际股份公司

公司介绍几十年来RATIONAL的名字已经被公众认定为一个用技术来实现非凡创造性解决方案的，在工程、制造，尤其是在以客户为向导方面具有很强能力的公司。RATIONAL 是全球市场范围内商业厨房领域各个层面创造解决方案的领导者，包括高端厨房。我们的全球市场份额已经达到了54%。RATIONAL的品牌意味着技术的进步，品质以及可靠性。公司持续赢得了各项国际性的荣誉和奖项。全球的客户包括餐厅、酒店、膳食供应商、超市、熟食店、快餐连锁店、医院、辅助生活设施、中小学、大学、食堂和游轮。RATIONAL最重要的目标就是为所有厨房中参与准备和烹调的员工创造最大可能的利益。我们公司总部设在德国，目前员工大约在1200人，500人分布在设在国外的各个子公司。2008年全球总销售额为3.4亿欧元（折合4.8亿美元）RATIONAL 的出口占总量的84%，其中69%在欧洲，14%在美国，12%在亚洲以及5%在其他区域。2008 年EBIT 为24%，自有资产率为，总市值为10亿美元。RATIONAL因此成为在德国交易所上市的企业中最盈利，财政上最稳定的公司之一 (M-Dax)。从战略上讲，中国是我们最重要的市场之一，当然相对于我们整体潜力来说基本上尚未开发。中国的代表处设在上海。20名员工在2008年创造了6千万的销售业绩。我们的业务在2000年启动以来， 公司每一年都飞速成长。因此，RATIONAL已经占据了中国市场的领导地位。Our companyFor decades RATIONAL AG’s name has been identfied with achieving extraordinary success as a technology based company known for creative application solutions, strong competence in engineering, manufacturing and most of all, customer orientation.RATIONAL is the global market and innovations’ leader in creating technologies for cooking solutions in all levels of commerical foodservice operations including the haute cuisine. Our global market share has reached 54%..RATIONAL’s brand signifies technological advances, quality and dependability. Our company has consistently earned numerous international honors and awards.Worldwide customers include restaurants, hotels, caterers, supermarkets, delis, fast food chains, hospitals, assisted living facilities, schools, universities, cafeterias and cruise lines.RATIONAL’s most important goal is to provide maximum customer benefit for all ktichen staff who are involved in preparing and cooking food.Our company, headquartered in Germany, employs currently around 1200 employees, 500 of which are based in foreign subsidiaries. Total annual sales in 2008 were 340 Million euro (~ US$ 480 Million). RATIONAL exports 84% of total output, of which 69% is sold within Europe, 14% in the Americas, 12% in Asia and 5% to other regions.2008 EBIT was 24%, equity 64% and total market capitalization ( ~ US$1 bn) . RATIONAL therefore is one of the most profitable and most financially stable publicly traded companies on the German stock exchange (M-Dax).Strategically, China is one of our most important, but yet, largely undeveloped markets compared to our overall potential. The Chinese sales subsidiary is located in Shanghai. 20 employees achieved CNY 60 Million in sales in 2008. Since the start-up of our business in 2000 , the company grew exponentially each year. As a consequence, RATIONAL has gained market leadership status in the China.