职位薪资：12-20K·13薪
经验：不限
学历：本科
类型：全职
1.Market Analysis: Proactively work with regional team (regional marketing, sales, etc.), to collect in-filed market information and Voice of Customers to identify trends, customer needs, and market opportunities. Analyze competitor products and strategies to identify gaps and opportunities for differentiation. Develop a deep understanding of customer segments, behaviors, and preferences.
市场分析： 积极与区域团队（区域营销、销售等）合作，收集市场信息和客户声音，以识别趋势、客户需求和市场机会。分析竞争对手的产品和策略，找出差距和差异化机会。深入了解客户群体、行为和偏好。
2.Product Strategy: Collaborate with cross-functional teams to define product pipeline, strategies and objectives. Determine the product's value proposition and unique selling points. Develop a clear product roadmap aligned with market insights.
产品策略： 与跨职能团队合作，制定产品管线、策略和目标。确定产品的价值主张和独特卖点。制定与市场见解相符的清晰产品路线图。
3.Product Development: Work closely with R&D and product development teams to conceptualize and design new products or improvements to existing ones. Define product specifications, features, and functionality based on market requirements. Manage the product development process, ensuring projects are on time and on budget.
产品开发： 与研发和产品开发团队密切合作，构思和设计新产品或改进现有产品。根据市场需求明确定义产品规格、特性和功能。管理产品开发过程，确保项目按时并在预算内完成。
4.Brand Positioning: Develop a strong brand positioning and messaging strategy. Collaborate with marketing communications teams to create compelling marketing materials. Ensure brand consistency and alignment with market positioning.
品牌定位： 制定强有力的品牌定位和信息传递策略。与营销传播团队合作创建引人入胜的营销材料。确保品牌一致性并与市场定位保持一致。
5.Pricing Strategies: Establish pricing strategies that maximize profitability while remaining competitive. Monitor pricing trends and adjust strategies as necessary. Conduct pricing analysis to optimize product pricing.
定价策略： 制定能够在保持竞争力的同时最大化利润的定价策略。监测定价趋势并根据需要调整策略。进行定价分析以优化产品定价。
6.Market Entry Preparation: Develop a comprehensive go-to-market strategy. Prepare marketing plans, sales enablement materials, and training programs for the sales team. Collaborate with regional teams to adapt global strategies for local markets.
市场准备： 制定全面的市场准备策略。为销售团队准备营销计划、销售支持材料和培训计划。与区域团队合作，以适应本地市场的全球策略。
7.Product trainings: Conduct regular product trainings for regional sales & marketing team, inlcuding product features, benefits, value propositions, competitive advantages, and guidance on target customer profiles, market positioning, and pricing strategies, to ensure that downstream teams have a deep understanding of the product and its market context, enabling them to drive successful sales and marketing efforts.
产品培训： 定期为区域销售和营销团队进行产品培训，包括产品特性、优势、价值主张、竞争优势，以及有关目标客户群体、市场定位和定价策略的指导，以确保下游团队对产品及其市场背景有深入了解，从而推动成功的销售和营销工作。
8.Regional Marketing Support: Support Regional marketing team to develop the marketing messages and collaterals, and implement the promotion activities.
营销传播支持：协助区域市场部制定营销信息和宣传资料，并执行促销活动。
9.Performance Evaluation: Define key performance indicators (KPIs) to measure product success. Continuously monitor and evaluate product performance in the market. Make data-driven decisions and adjustments to strategies based on results.
绩效评估： 确定用于衡量产品成功的关键绩效指标（KPI）。不断监测和评估市场中的产品表现。根据结果做出基于数据的决策和调整策略。
Others：Complete the tasks periodically assigned by superiors.
其他：完成上级临时交办的任务。
