每日经济新闻

《每日经济新闻》简介《每日经济新闻》创刊于2004年12月9日，是由国家新闻出版总署批准成立的一张全国公开发行的财经类日报，系全国三大综合类财经日报之一，在经济界、金融界、产业界、投资界有着广泛的影响。2008年5月改版以来，《每日经济新闻》专注于公司行业新闻和投资理财报道，凭借敏锐的新闻触觉，秉持坚持真实、敢说真话、忠于真相的新闻操守，刊发了一系列在经济领域引起强烈反响的重大公司产业新闻和投资理财报道，受到经济决策者、上市公司、跨国金融企业、行业、经济学界和媒体同行的高度关注，被誉为中国经济社会和资本市场的守望者。每周五刊，目前在北京、上海、广州、深圳、苏锡常、成都设立新闻中心和分印点，并由此辐射全国。《每日经济新闻》核心读者群为金融投资业的专业人士、公司管理阶层、政策制定者、经济管理者及研究者、公务员，同时广泛服务于有实力的个人投资者。《每日经济新闻》日发行量为50万份，以每份报纸传阅人数3人计，每期报纸日均影响人群150万；每经网日均50万独立访问用户；通过合作授权转载每经的网站阅读，网民日均浏览量1，800万人次；每经微博粉丝数700万人，移动终端下载人数达到100万人，朝气蓬勃的《每日经济新闻》影响深入人心。《每日经济新闻》坚持专业、权威、实用、好看的办报理念，新闻锐利、眼光独到，对财经业界和投资者有很好参考价值，被评为“2011~2012中国最具投资价值媒体”、“2011中国最具影响力行业品牌”、“2011中国最具社会责任财经媒体”、“2010~2011中国报刊广告投放价值排行榜 • 最具成长价值媒体”、“2009~2010年度中国最具投资价值媒体”、“2008~2009年度中国成长性最快的新锐财经媒体”、“2008年度中国最具影响力产业类媒体状元”、“2008年度中国最具投资价值媒体”。重新定义中国主流财经媒体标准。《每日经济新闻》第一时间为读者提供权威专业、贴近民生、实用好看的原创独家财经新闻，成为中国许多重磅财经新闻的首发地，重新定义了中国主流财经媒体标准：致力于推动中国经济制度的变革，规范公司产业运行，维护广大消费者（投资者）的权益；以中国经济制度变革推动者和财经新秩序建设者的身份忠实记录中国财经社会的发展历程，立志成为中国资本市场的守望者和广大投资者的代言人。中国重大财经新闻发源地因为有职业、敬业、专业的采编团队作为支撑，《每日经济新闻》不断产出专业性和冲击力都极强的全国重大独家财经新闻，成为国内财经新闻信息发源地，被央视CCTV、新浪、网易、搜狐、和讯、凤凰网、路透社、彭博社、《华尔街日报》等国内外知名媒体和网站频频转载或引用。CCTV2、凤凰卫视“杨锦麟读报”等更是在第一时间解读和点评每天《每日经济新闻》的独家报道。据央视CTR调查机构对《每日经济新闻》的专项调查显示，80%的受访读者认为，《每日经济新闻》最大的特点是敢说真话，新闻触角敏锐，富有洞察力，其忠于事实的新闻报道所体现出的社会责任感受到了多数读者的认可。5年来持续成长性最快的新锐财经日报《每日经济新闻》借鉴国外优秀财经媒体发行经验，结合自身媒体属性，采用科学精准的多轨制渠道分销法，在上海、北京、广州、深圳、成都、无锡、杭州等7个中心城市设立分印点，实现卫星传版同步分印，并通过高铁、高速公路等现代物流，在全国20多个中心城市和数千个报亭销售，在全国经济中心城市的机场、重要航线、地铁、高档写字楼、五星宾馆进行展示销售，对上千家上市公司、金融机构进行赠阅。报纸日均发行量50万份，已形成一张覆盖中国主流经济人群到达场所的零售发行网络。指定航班/机场贵宾候机楼北京首都国际机场 北京南苑机场 成都双流国际机场 上海虹桥国际机场重庆江北机场 上海浦东国际机场 杭州萧山国际机场 广州白云国际机场深圳宝安国际机场新闻决定影响力的传播价值。除了纸质媒介发行有了长足增长外，在全媒体时代，《每日经济新闻》因其独特的新闻气质，也获得了巨大的“眼球效应”。粗略统计，每天通过纸媒（含《每日经济新闻》报纸本身）、网络媒体、电视台、通讯社、手机新媒体、微博、微信，接触到《每日经济新闻》及其新闻的受众近1，800万人次。每经新媒体走在时代前自成立之日起，《每日经济新闻》顺应信息技术发展趋势，致力于打造综合性的财经全媒体，开创集报纸、网站、移动终端阅读器、微博、微信、手机报为一体的综合性传播渠道。经过多年发展，每经新媒体建设卓有成效，每天的新闻和资讯通过不同渠道向数千万读者传播。每经网中国财经新闻的网络发源地之一每经网www.nbd.com.cn是《每日经济新闻》全力打造的24小时财经资讯平台。网站依托专业的采编团队，全时段向读者播发国际国内最新、最及时的新闻和资讯，成为中国财经新闻的网络发源地之一。每经官方微博 700万粉丝“人多势众”目前每经官方微博粉丝总量超过700万，在财经类媒体中位居前列；《每日经济新闻》通过官微发布的各类重大新闻和资讯，通过庞大的活跃粉丝群向更广泛的互联网用户传播，极大彰显和提升了《每日经济新闻》的影响力。每经移动阅读客户端财经新闻随手看目前《每日经济新闻》iPhone、Andriod、Windows Mobile、黑莓、Symbian等8个系统客户端下载数达到100万，成为《每日经济新闻》新闻和影响力传播的重要渠道之一。A Brief Introduction to NBDFounded on 9 December 2004 and approved by the General Administration of Press and Publication, the National Business Daily (NBD) is a nationwide Chinese financial and economic daily newspaper focusing on financial and economic news. As one of the three major comprehensive financial and economic dailies in China, NBD has a tremendous influence on business and investment communities across the country. Since its redesign in May 2008, NBD has become more focused on covering companies and sectors as well as news on investment and wealth management. Leveraging its strong editorial team led by award-winning reporters and editors, coupled with its news reporting ethics centering on the truth, courage to tell the truth and fidelity to the truth, NBD has published a series of major company and sector news, and reports on investment and wealth management, which have been highly valued by the economic business and investment communities and attracted close attention of the economic decision makers, listed companies, multinational financial institutions, industries, economics academia and other media outlets. As such, NBD has been hailed as the guardian of China’s socio-economy and capital markets.NBD is printed five days per week. It now has news centres and printing offices in Beijing, Shanghai, Guangzhou, Shenzhen, Suzhou-Wuxi-Changzhou and Chengdu, which constitute key links of its nationwide circulation network. NBD’s core reader base comprises financial and investment professionals, corporate executives, policymakers, economic managers and researchers, and civil servants. Additionally, it is also widely read by high-net-worth individual investors.NBD has a daily circulation volume of 500,000 copies. Assuming three readers per copy, each issue of the daily will have an influence on an average of 1.5 million people per day. NBD’s website (www.nbd.com.cn) has 500,000 unique visitors each day on average, and the total number of Internet users viewing reprinted NBD articles on authorised partner websites averages 18 million per day. Meanwhile, NBD has 7 million fans following its microblog and up to 1 million mobile device users viewing its digital content via mobile app, demonstrating the profound influence that a vibrant NBD has on the Chinese people.NBD is committed to professionalism, authoritativeness, pragmatism, and viewer satisfaction. With its insightful news reporting and unique perspective, NBD offers great value for business and investment communities as a reliable news source. It has won many of the most celebrated awards including “Media with Best Investment Value in China for 2011-2012”, “Most Influential Industry Brand in China for 2011”, “Most Socially Responsible Financial and Economic Media in China for 2011”, “China Newspaper Advertising Value Ranking for 2010-2011 – Media with Best Growth Value”, “Media with Best Investment Value in China for 2009-2010”, “Fastest Growing Young and Upcoming Financial and Economic Media in China for 2008-2009”, “Most Influential Industrial Media in China for 2008” and “Media with Best Investment Value in China for 2008”.Redefining the standard for China’s mainstream financial and economic media.NBD promptly provides authoritative, professional, relevant, practical and insightful financial and economic news which are original and exclusive to its readers, making it an originator of blockbusting financial and economic news in China. It has redefined the standard for China’s mainstream financial and economic media: striving to drive the transformation of China’s economic system, improved corporate governance and optimized industrial operations, and protecting the interests of the consumers (investors); truthfully recording the financial, economic and social development milestones in China, as a driving force behind the transformation of China’s economic system and a builder of the new financial and economic order who aspires to be the guardian of China’s capital markets and ambassador for the investors.The source of major financial and economic news in ChinaLeveraging its professional, dedicated and specialized team of journalists and editors, NBD has consistently produced highly specialized, exclusive major national financial and economic news with a far-reaching impact, making it a preferred source of domestic financial and economic news. Many of its news reports have been reprinted or cited by such renowned domestic and international media outlets as CCTV, Sina, NetEase, Sohu, Hexun, Ifeng, Reuters, Bloomberg and The Wall Street Journal etc. CCTV2 and ‘Daily Newspaper Reading by Yang Jinlin’ on Phoenix TV are among the programmes which provide prompt analyses and commentaries on NBD’s exclusive reports each day.According to a special survey on NBD conducted by CTR, a research firm focusing on China, 80% of the readers interviewed thought that NBD’s most distinctive characteristics were courage to tell the truth, a sharp nose for news and deep insights. Most readers were impressed with NBD's fidelity to the truth, which embodies the sense of social responsibility.Fastest-growing young and emerging financial and economic daily over the past five yearsDrawing from the circulation experience of outstanding foreign financial and economic media, together with its own media attributes, NBD has adopted a scientific and precise multi-track channel distribution method. It has set up printing offices in seven central cities – Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Wuxi and Hangzhou, and realised synchronous printing with transmission of newspaper contents via satellite. These newspapers are then distributed to more than 20 central cities across the country through modern logistics systems including the high speed railways and expressways. They are in turn sold in thousands of newspaper kiosks, displayed for sale in the airports, onboard planes of key flight routes, metros, high-end office buildings and five-star hotels in major cities nationwide, and complimentary copies are sent to more than 1,000 listed companies and financial institutions. The newspaper has a daily average circulation volume of 500,000 copies, and it has established a retail circulation network that covers the places where China’s mainstream economic masses are found.Designated flights / airport VIP loungesBeijing Capital International Airport, Beijing Nanyuan Airport, Chengdu Shuangliu International Airport, Shanghai Hongqiao International Airport,Chongqing Jiangbei Airport, Shanghai Pudong International Airport, Hangzhou Xiaoshan International Airport, Guangzhou Baiyun International Airport andShenzhen Bao’an International AirportThe transmission value: news determines influence.Apart from the significant growth in the paper-based media, NBD has also gained a huge “eyeball effect” in the omnimedia era thanks to its unique news style. Preliminary statistics show that each day, close to 18 million people come in contact with NBD and its news through paper media (including NBD’s newspaper itself), online media, TV channels, news agencies, mobile media, microblog and WeChat.NBD’s new media vehicles at the forefront of the eraSince its inception, NBD has followed the IT development trend and strived to develop a comprehensive financial and economic media, and create a composite transmission channel integrating newspaper, website, mobile terminal reader, microblog account, WeChat account and mobile newsletter into one. After many years of development, the construction of NBD’s new media avenues has yielded excellent results as its news and information offerings are transmitted to tens of millions of readers through different channels every day.www.nbd.com.cn :One of the cradles for online financial and economic news in Chinawww.nbd.com.cn is a 24-hour financial and economic information platform NBD has focused on developing. The website, depending on NBD’s professional team of journalists and editors, releases the latest and most up-to-date domestic and international news and information to readers at all times, hence making it one of the cradles for online financial and economic news in China.NBD’s official microblog:A big networking service followed by 7 million fansAt present, NBD’s official microblog has a total of more than 7 million fans, making it one of the most popular microblog accounts opened by financial and economic media outlets. Through its official microblog, NBD releases various major news and information, which will in turn be transmitted to more internet users by its large number of active fans, therefore greatly amplifying and enhancing NBD’s influence.NBD mobile reader client:Financial and economic news at your fingertipsThere are currently 1 million downloads for NBD via eight system clients including iPhone, Android, Windows Mobile, BlackBerry, Symbian, etc., making this one of the key channels for the transmission of NBD’s news and influence.