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媒介策划经理 Media Planning Manager

15-20K·13薪
北京3-5年本科

职位描述

1. SP背景,过往有3C或者快消客户经验,最好有过精细化运营品牌经验 2. 了解并实操过top digital media平台最新的数据优化技术,比如腾讯的race模型以及字节5A模型 3. 具备电商站外广告引流及效果优化思路 4. 对于top平台不同性质广告的role有认知,比如抖音品星效模型,小红书KFS模型等 5. 工作认真细心,对数字敏感 Job Responsibilities: 1. Assist the Director for campaign planning, proposal drafting & presentation meetings 2. Responsible for media plan preparations, strategically and efficiently 3. Responsible for media campaign monitoring & performance tracking, need to have the ability to identify & solve problems on a timely manner 4. Manage internal team members’ workload & train up junior planners 5. Manage internal requests, such as spending tracking & billing issues 6. Maintaining good relationship with key client contacts Requirements: 1. Bachelor’s degree 2. 3-5 years of experience in media agency with strong digital background 3. Excellent written in English and verbal communication and presentation skills 4. Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure 5. Strong relationship building skills which include maintaining positive client relationships 6. Demonstrated critical thinking and problem-solving abilities 7. Strong analytical abilities and quantitative skills, including math proficiency 8. Ability to effectively utilize media research and reporting resources 9. Technical proficiency, particularly with media systems (iResearch/CNRS) and MS Excel, Word and PowerPoint.

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