帝凡黎服装（上海）有限公司

帝凡黎服装（上海）有限公司是从事法国鳄鱼(LACOSTE)服装生产、销售和出口的外资企业。其下属的帝凡黎国际贸易（上海）有限公司是2004、2005年度全国外商投资双优企业,2006年度销售收入过亿。 Devanlay,Global licensee for Lacoste clothing(creation,manufacturing,distribution). In 1933,Rene LACOSTE and Andre GILLIER,the owner and chairman of France\&#039s largest knitwear manufacturing firm at the time,set up a company to make the logoembroidered shirt designed by the champion for his own ues on the tennis court.Also marketed were a number of other tennis,golf and sailing shirts,as can be seen in the first catalogue from 1933. To the best of our knowledge,this was the first time that a brand name appeared on the outside of an article of clothing-an idea which has since become extremely successful. This shirt immediately revolutionised mens sportswear,replacing the classical woven fabric,long-sleeved and starched shirts which players had worn on the courts until then.The first LACOSTE shirt was white,slightly shorter than other shirts of the day,with a ribbed collar and short sleeves,and it was made of a light knitted fabric called \&quotJersey petit pique\&quot.The qualities of comfort and solidity upon which it bulit its name still shine through today,providing a different and truly unique product.