产品管理专员

Division: Power Products Business / EMLV Division – LV EQP League Position Tile: Marketing Engineer Report to: League Leader Location: Shanghai or Xi’an Job Description: • Offer Marketing Specialist / Engineer • Support to Product Owner, Offer Marketing in a global organization for below missions • Define value proposition & set product strategy, in alignment with League vision & to ensure team achieve strategic goals • Understand customer values, application, competitive environment, market trends, go to market and anticipate evolutions • Gather and analyze customer’s needs and Identify value drivers • Evaluate the strategic value of the offer • Define and validate the offer value propositions (UVP, business models, go to market) • Understand technical trends to identify valuable innovations in the product environment • Lead and contribute to the customer interaction strategy • Build, follow-up and support business in collaboration with zones • Create, prioritize & communicate with Squad members the Squad backlog, release map & roadmap. • Define with Squad members the iteration strategy and achievement criteria. Take accountability in sharing outcomes with stakeholders • Support the Squad to deliver on iterations & “rendezvous”, acting as obstacle troubleshooter: Be the voice of the customer for the squad questions • Create a conducive and collaborative environment through effective leadership • Offer Launch and Existing Offer Activation • Work closely with global teams, and MarCom team, to plan, define if needed, and implement the winning launches and prepare marketing assets for League responsible offers • Ensure the effective and efficient execution of IMC launch campaign • Follow up project development status with SQUADs for launches. • Regular promoting, activating and pushing internal and external Go-To-Market for a winning launch as per business commitment • Develop annual marketing activation strategy align with business priorities. • Lead the customer story cooking, ensure continuous content generation and drive IMC campaigns • Regular activating internal and external Go-To-Market, Platforms by Product Info. and assets • Data Collection & Business Analysis • Work closed with Global team to collect and analyze half-year Sales Data and Provide on-demand Data analysis for given projects to Offer Managers • Provide business insights and suggestions, based on business understanding, data integration and in-depth analysis. Qualifications: • Bachelor or Master degree, major in Marketing, Electrical Engineering or related fields; • 2~3 years working experience in B2B/B2C MNCs; • Fluent English skills both in written and oral; • Proficient in MS Office (PowerPoint, Excel, and Word), especially professional for Excel; • Structured thinking, be thoughtful and focus on details with business curiosity and acumen; • Good organization, coordination, communication and presentation skill; • Experienced in Electrical Distribution application and familiar with LV Switchboard would be a plus.