产品传播经理

Task Define and develop product PR communication strategy and its plan, and support implementation of positive BMW brand/corporate building and product launch communication. Key Responsibilities - Product PR communication plan development and execution for below product line-up, incl. budget, planning, target, execution of press events/test drive, reports, etc - Steer topic of electrification communication incl. update and maintain backgrounder, strategy and plan, sales figures, charging status, dealer topics, etc. Conduct and execution electrification related projects, etc - Press event management, leader or support, including but not limited to, press conference of launch events, media test drive, autoshow, etc - Interface and alignment with AK, BMW China & BMW brilliance other related functions for PR communication; Agency and 3rd party management and coordination - Product regional briefing and toolkits sharing - Intelligence collection of the competitor and related industry topics and sharing - Media relationship maintenance through building up and maintaining the media database, maintaining relations with opinion leaders, and communication with media during press events. Together with crisis management team working on product related complain and recall Qualifications - Bachelor Degree in Communication or above with automotive background - Product know-how, competitor analytical skill and good understanding and execution of public communication methodology - Project management skill; creative thought for social communication and offline activitiies - Strong internal & external communication skill; Good media relations - Strong problem solving capability, be able to work under pressure and multi-task environment, detail-oriented with high efficiency, strong team work spirit - Strong language competency in both English and Chinese and good copy writing skill - Experience - Working experience in automotive industry 7-10 Years - Working experience in marketing and PR communication 7-10 Years